A Marketer's Mindset

Smart takes on social strategy, community, and brand growth.

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  • What Orkut Still Teaches Us About Social Media Marketing (Even in 2026!)

    If you were online in the mid-2000s, you might remember Orkut as that mysterious, invite-only social network everyone wanted access to. If you were in Brazil, you probably remember it as the social network. Even though Orkut shut down in 2014, its rise and fall offer surprisingly relevant lessons for today’s social media marketers. From…

  • Rethinking Viral Awareness Campaigns: The Breast Cancer Meme Case Study

    Why social media engagement is just the first step, and how to turn likes into real-world action. by Jessica Kidd Every October, pink takes over the internet for National Breast Cancer Awareness Month, and social media buzzes with campaigns urging people to get involved. Among the most well-known and debated efforts is the viral “breast…

  • Disrupting the Eyewear Game: How Warby Parker Turned Social Media Into Its Superpower

    A marketer’s look at how digital storytelling, UGC, and community reshaped an entire industry Image credit: CNBC https://www.cnbc.com/video/2024/09/28/how-we-built-warby-parker-into-billion-dollar-eyewear-brand.html How Warby Parker Used Social Media to Turn Skeptics Into Superfans If you’ve ever bought glasses, you know the frustration: endless appointments, expensive frames, and that overwhelming wall of styles that somehow all look the same. Back…

  • About the Marketer Behind The Mindset

    Hi, I’m Jessica, a brand strategist, storyteller, and curious observer of why people buy what they buy (and why they scroll right past some brands without a second thought). I created A Marketer’s Mindset Blog as a space to break down the psychology, strategy, and creativity behind modern marketing. I’ve spent my career working at…

  • Hello World!

    Welcome to WordPress! This is your first post. Edit or delete it to take the first step in your blogging journey.