A Marketer's Mindset

Hi, I’m Jessica, a brand strategist, storyteller, and curious observer of why people buy what they buy (and why they scroll right past some brands without a second thought).

I created A Marketer’s Mindset Blog as a space to break down the psychology, strategy, and creativity behind modern marketing. I’ve spent my career working at the intersection of brand management, consumer insights, digital storytelling, and sustainable consumption, and I’m endlessly fascinated by the way social media shapes how we think, share, shop, and show up online.

Here, I dive into real-world case studies, marketing trends, and the human behaviors that make campaigns succeed or flop. My goal isn’t just to analyze brands, but to spark conversations about what they mean for consumers, communities, and culture.

Whether you’re a fellow marketer, a student, a creator, or someone who just loves understanding the “why” behind great ideas, you’re in the right place. Think of this blog as your go-to spot for smart insights, approachable breakdowns, and practical takeaways you can bring into your own work.

Thanks for being here and welcome to the mindset behind the marketing!